Welcome to our first Mobble News of the year. We’re ready to get cracking in 2025, but first, let’s take a moment to reflect on an incredible 2024.
2024 Wrapped: Mobble by the Numbers 📊
Inspired by Spotify’s yearly wrap-up, here’s what Mobblers achieved in 2024:
- 3.5 million hectares added: Mobble now helps manage a total of 8.5 million hectares.
- 4.5 million stock units added: Bringing the total to an impressive 13 million stock units.
- 3,100+ farmers across 2,300 properties: Our community continues to grow.
- And yes, at least one horseradish farmer is using Mobble! 🌱
Biggest Product Updates of 2024 🚜
- The new Web App, was redesigned to match the functionality and look of our mobile app.
- Live Inventory was released - this was one of the most-requested features by Mobblers.
- We sent our brand new website live! If you haven’t seen it, check it our here.
- We added four new stocking unit options - you can now select from DSE, LSU, AU, SU and AE.
Team News 👨👩👧👦
- Our team grew by four. We welcomed Lochlan, Katie, Jieson and Madeleine to the Mobble team.
- I welcomed my first child and was able to take 6 weeks parental leave leaving Mobble in the best hands thanks to Mel and Fergus.
- We had four Mobble Bonanzas.
- …and we averaged 7.5/10 in the weekly Saturday Paper Quiz... room for improvement in 2025.
We’re hiring an Operations Manager - spread the word 📣
Mobble is growing to further meet farmers' needs and we’re looking to fill a new role - Operations Manager.
You should apply if:
- You’re a self-starter - we’re a 100% remote team.
- You appreciate a flexible and supportive workplace. The role can be FT or PT and includes a coffee subscription, Life Leave for when things get tough, team performance bonuses, ergonomic workplace allowances and more.
- You want to make an impact to farmers globally.
- You’re highly organised, love working in teams, ready to drive efficiencies and improve systems across the business.
- You’re a great communicator and can align cross-functional teams.
For more information click here.
Register for February's Webinar 🖥️
We’re having a break from our webinars this month, but will return to your screens for live demos and Q&A on Tuesday 4th February, 7pm AEST / 9pm NZST.
Register here (if you can’t attend, we’ll send you the recording to watch later.)
Or catch up on previous webinars here.
Auto-fill Add Mob form 🐮
We’ve introduced a small but mighty update to the Add Mob form! The form will now auto-fill with the previously entered livestock type and breed, making it faster and easier for you to add livestock. It’s the little things that help make Mobble great.
Victorian farmer case study: Tara Farms! 🐕
We absolutely love Tara Farms’ warts-and-all coverage of her days working on her dad’s property in Victoria. Tara uses Mobble at the mixed sheep and cropping operation, primarily for mapping, rainfall and rotational grazing. We sat down with Tara to chat about the history of her property and her plans for the future.
Have a read here
What's Next? 🚀
- Our Customer Success team are back on deck and available to support you as normal.
- We're planning a dedicated webinar for our New Zealand Mobblers and broader network. Stay tuned!
- Bulk edit livestock stocking units and classes will be released soon, along with backdating mob moves.
- The countdown is on until our first Field Day next month in Cootamundra. See where else we'll be this year.
Onwards & upwards,
Jock Lawrence